HOW E V I L Q U E E N WAS BORN
MORE ABOUT THE CANDLES
- All her candles are 100% soy wax! The soy wax she makes her candles with are all made with beans that are pure American grown. (Up until recently I didn't realize how terrible candles made from paraffin wax were for you, so I've def. made the switch to soy!)
- They are 100% vegan, non toxic and made with cotton wicks.
- Each candle is hand made by Ida and her bad ass team right in LALA land
- Each candle should burn at least 50 hours, burn it right, and you'll get more time with your new favorite scent! (Another thing I didn't know until recently is that soy wax burns cleaner and longer than candles made out of that toxic stuff 😫, so yea, another reason to switch to soy!)
MORE FUN STUFF...
GET TO KNOW IDA
TO: If candles were never a thing, what would you do work instead?
IDA: I’d probably go back to freelance calligraphy and writing. Not sure I could make a living off it, but I’d try my best!
TO: What’s next for EQ?
TO: Almost every brand on TO is run, made and/or designed by woman! So I’d say that’s pretty bad ass; who are your three girls you can’t live without?
IDA: That’s incredible! I have a group of three close girlfriends out here in Los Angeles that totally keep me sane. But also my mom and sister are my rocks! As for three female owned businesses I love, my fav boss babes who keep me sane are @nestingzone, @stylesocietyboutique and @grice_grove.
TO: What are words you live by?
IDA: If you don’t do it, someone else will.
IDA: What isn’t?! Haha! But really, a lot of things. A monthly subscription service, a female empowerment line of candles, and a collection of higher end candles to start!
Thumbs Up or Down 👍👎
Shots? Depends on the night, haha!
Reality TV? 👎!
Motorcycles? Riding them, thumbs 👎. Hot boys on motorcycles, thumbs 👍!
In-store shopping? 👍
FINISH THIS SENTENCE
My most awkward moment is .. Honestly, I try not to feel awkward about things and I tend to just laugh stuff off, so I can’t even think of one off the top of my head!
My girl crush is … Mila Kunis and Emma Watson!
The one show I can’t stop watching.. Currently, it’s Riverdale! WHY I love a teen show so much? Don’t know.
I’m currently so obsessed with .. Bell bottom comfy pants!
If I could eat one thing for the rest of my life it’d be .. Mashed potatoes and salmon.
Three fun facts about me are .. I dye my hair a different color every month! I love crime / mystery EVERYTHING. And I’m a huge Harry Potter fan
today her hair is blue!
The top three things I’m obcessed with on theobcessory.com..
Five and Two jewelry
The Evil Queen Can’t Adult Today candle ;) (SAME!)
I had so much fun getting to know this babe better, can't wait to see what she has in store over the next year and what comes to The Obcessory!
Let us know if there's any questions you have for Ida or her team and we'll ask and update them here!
See you next time on Babe Behind The Brand!